I’ve been thinking of a strategic way to set product and service prices that customers will be eager to pay without negotiations. I want to simply tell a customer that my product costs $123 and have them stretch the cash towards me without hesitation, even if they know that my competitors offer the same product for $100. I put my brand expertise and design thinking skills to the test and started studying what makes customers pay without negotiating. I read How to Price a Product, Pricing a product by Entrepreneurs.com, and Elizabeth Wasserman’s Article on Inc.com amongts others, All seems to be insightful when setting customer price for products and services.
But I wanted more, I wanted more than just setting my prices based on my cost of production, market value, competitor’s price, etc… because it won’t stop customers from negotiating the price, and once they feel they are not getting a good negotiation they start drifting away from the brand emotionally, hence, they start losing interest in the brand and I want my customers to stay true to my brands (Your Brand).
One of the most effective ways to sell your products online as a small business owner is to partner with established e-commerce platforms. It will save you cost, time and money, and expand your reach to a larger market. In this article, I have listed 5 Online Market to Sell Your Products in Africa.
I know Success is an Addiction and I’ve always had this notion that life is like a basket, and most often, my life experiences prove this metaphor to be valid. Some circumstances in life operate relative to the way a basket would; when the basket is full you need a larger basket if you want more of what you have in it, and the basket will not hold everything you put inside it especially if it’s too watery and has no solidity.
Digital Brand Marketing; How to use technology to anticipate and exceed customer’s expectations and increase sales, is a book that introduces its reader to the concepts of brand development and how a business connects with the perfect target market, what to do to promote loyalty, and how to effectively utilize technology to check marketing and sales challenges.
This book explains, with vivid scenarios, the idea of Digital Branding, Terms you must know in Digital Marketing, the idea of Value Proposition, Customer Profiling, Brand Reward Systems, Websites Goals and Objectives, Conversion Funnels, Search Engine Optimization and Marketing and how to make search engines work for you, Content Marketing, Email Marketing and Automation, Social Media Marketing, and Business Analytics. Also included is a link to a live page that contains Valuable Links for Business Growth and Sales Hacking.
How 3 little kids taught me 5 lessons about Marketing and Ideas
I was walking towards the gate last week Friday, after attending a boring event at the University Conference Centre. I was thinking about the uninspiring scenery when I noticed 3 kids playing at the walk-way towards the end of the garden. 2 girls and a boy, the boy was much younger than the girls. One of the girls held up a bottle of Bigi apple, but inside it was a clear liquid which I believe was definitely water. She was swearing to the boy that it’s Pepsi, her friend (the other girl) also affirms it, but the boy kept on shouting “Iro ni” (It’s a lie!). I couldn’t resist the urge to engage the kids, considering the fact that I was actively looking for a way to exhale the boring memories of the event I just left.