I’ve been thinking of a strategic way to set product and service prices that customers will be eager to pay without negotiations. I want to simply tell a customer that my product costs $123 and have them stretch the cash towards me without hesitation, even if they know that my competitors offer the same product for $100. I put my brand expertise and design thinking skills to the test and started studying what makes customers pay without negotiating. I read How to Price a Product, Pricing a product by Entrepreneurs.com, and Elizabeth Wasserman’s Article on Inc.com amongts others, All seems to be insightful when setting customer price for products and services.

But I wanted more, I wanted more than just setting my prices based on my cost of production, market value, competitor’s price, etc… because it won’t stop customers from negotiating the price, and once they feel they are not getting a good negotiation they start drifting away from the brand emotionally, hence, they start losing interest in the brand and I want my customers to stay true to my brands (Your Brand).

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