The five most important skills that you must have before starting your business is Project Management, Copywriting, Search Engine Optimization (SEO), Facebook Advertising, and Public Speaking. I had to call them MAD skills because they are the skills that “Makes A Difference” between where you are now and where you want to be with your brand/business.
Starting a business is not as simple as making a cup of tea, it takes foresight and critical thinking to identify your entry point, penetrate the market, identify and explore more growth opportunities, and scale.
Without this skills, you’ll find yourself struggling with deadlines, unforeseen challenges, what to write and say to your target audience (customers, partners or investors) at the right time to get them to take the right actions, how to build a strong online presence and be found on the internet by people who are really looking for you, how to use social media to reach out to your ideal customers who don’t know you exist yet, and how to market yourself, pitch what you do and the potential of your business to potential partners and investors.
Come, hold my hand, let’s quickly explore this 5 MAD Skills you must learn before starting any business, and where you can learn them.
1. Project Management Skills
The undeniable fact is you’re going to get tired and frustrated at some point in time, sometimes, you’re going to feel like you don’t know what you’re doing and wish you have more time, and you might end up leaving many tasks halfway – abandoning and not completing them. And that’s not too good for you and the business you are trying to build.
According to Alexandra Cote, “Project management is about knowing exactly what your goals are, how you’re going to achieve them, what resources you’ll need, and how long it will take you to reach that specific goal.”
Learning project management will help identify your core goals and objectives, break them down into tasks that are structured into specific timelines, and how to check expected outcomes to evaluate performance. This means you’ll know what must be done at every particular time, by who, and why it must be done,
Hurry now! Go Learn the MAD Skill of Project Management at Edx or Coursera
2. Copywriting Skills
The Outstanding Truth: You need great branding and marketing to make more sales.
The Innate Truth: Great branding and marketing are the results of great content.
The MAD Truth: Copywriting is the force that connects great branding and marketing with great sales.
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According to Copyblogger, “Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action”. Most times, I believe that action is sales.
With the MAD Skill of copywriting, you’ll be able to draft articles, sales pitch, product speech, presentations, and proposals that will incredibly “Make a Difference” in how much sales you make and how much money you have in the bank.
“Charles, I’m not good at writing”. I knew you were going to say that. Writing and Copywriting is not actually the same thing, even great writers may fumble when it comes to copywriting. So, if you can write, Good, and if you can’t write, Good.
Check the resource links below to learn about the MAD skill of Copywriting.
3. Search Engine Optimization (SEO) Skills
This skill is so MAD (Making a Difference) right now, that it’s considered one of the most relevant skills of the future. We live in a world where any information is just a click away. Most people, including your potential sponsors, partners, and customers are actively searching for information on search engines like Google and Bing.
Perhaps your customers are searching for what they really care about and want to have, and perhaps it’s what you can offer them (as a product or service), Search Engine Optimization is the magic to making sure you are found on the search engine result page (SERP) when they search.
Last Year, I created a course on Udemy, it’s titled “SEO Tricks and Hacks: How to Make Search Engines Work for You”. I currently have over 7,000 students from more than 180 Countries taking this course, and it is rated 4.4/5.
This SEO Course will help you understand Search Engine Optimization, why you need it, and the SEO strategies you can start implementing immediately.
4. Facebook Advertising Skills
Understand this, when it comes to marketing what you do, getting people to know about your offer, acquiring quality leads for your business, or building strong customer loyalty for your brand. You can’t underestimate the power of Facebook (The largest Social Media platform).
The only type of customer segment you cannot find on Facebook are customers who don’t know the internet exists yet. You can find any type of customer you’re looking for on Facebook, Old, Young, Male, Female, Gay, Rich, Ambitious, Lazy, anything you can think of, including demographic and psychographic.
With Facebook Advertising, you can reach your target audience anywhere. It’s the most effective digital marketing strategy with a high ROI (Return on Investment). That’s why it’s MAD!
SEO will help people who are already looking for you to find you, Facebook Advertising will do a lot more by helping you reach out to your precise target audience who don’t know you exist yet, create awareness for your brand, acquire leads, send customers to your website, promote your service, and enhance sales.
This Course, how to eat Facebook ads for dinner will get you familiar with the MAD skill of Facebook Advertising: https://www.thinkrightuniversity.com/courses/facebook-for-business/
5. Public Speaking Skills
Your product or service won’t speak for itself, It’s your duty to stand in front of the people that matters to the success of your business, open your mouth, challenge your fears with courage, communicate and motivate them to take actions that are favorable for your business.
At some points in your business journey, you’ll have to pitch to potential partners, Investors, and customers. Learning public speaking will Make the Difference between getting what you want and wishing you could get what you want.
There are a lot of resources on public speaking, the links below should get you started.
Digital Skill For Africa – https://learndigital.withgoogle.com/digitalskills/course/public-speaking
Class Central – https://www.classcentral.com/course/public-speaking-889
To be a successful entrepreneur and succeed in today’s business environment, you must know how to plan and effectively execute projects, you must know how to write compelling copies that your target audience will value, you must learn how to be visible and have a strong online presence, you must learn how social media works and how you can use it to reach out to your target audience, and you must be courageous enough to stand in front of a crowd and talk about what you do and why it matters.