Digital marketing is the future of marketing in Nigeria. Obviously, it has played a major role in the economy of advanced countries like the USA, UK, and Australia.
For the benefits of people who do not know what digital marketing is all about, I will try as much as possible to explain the concepts and provide some helpful guides in a way that our forefathers can understand.
What the hell is digital marketing?
Digital marketing is the term used for the marketing of products and services using digital technologies, particularly on the internet, mobile phone, and another digital medium.
The primary duty of a digital marketer is to know how to use the internet technologies such as social media (Facebook, Twitter, LinkedIn, Google plus), search engines (Google, Bing, YouTube), and email marketing tools to market products and services on the internet.
I know you are using some of the technologies mentioned above. In fact, you don’t need to learn before you can join Facebook and Twitter, it is extremely easy.
But if you must do beyond the regular commenting on Facebook, you need to enroll for digital marketing training.
What are the important aspects of digital marketing?
Unfortunately, no one told me what the important aspects of digital marketing are. I learned so many things about the online business before I fully understood what digital marketing really is. You don’t need to struggle like me before you can learn the right thing. I have listed the most important aspects of digital marketing below…
Search Engine Optimization (SEO).
Social Media Marketing
Search engine optimization remains one of the most important aspects of digital marketing because it is needed in other branches. Without a solid knowledge of SEO, your PPC advertising, video marketing, content marketing, and email marketing might not be productive.
Which is the easiest digital marketing skill to learn?
If I tell you that everything about digital marketing is extremely easy, so many people will agree with me. However, if I tell you that some skills are very technical and challenging, a lot of the newbies would be distracted. You don’t need to look for the easiest skill to learn. The major thing is for you to develop an interest in it.
Based on certain factors, I would recommend social media marketing as the easiest digital marketing skill to learn.
Email marketing is the next easiest digital marketing skill to learn. The reason is quite simple; it is not as complex as other branches of digital marketing. The major complexity in email marketing can be due to the platform you choose to use.
Let’s talk again soon.
I have to prepare some slides for the Money Skill Camp