Last week, I posted the Image below and a few people reached out to me. We discussed about their Facebook Ads experience, and I realized there are certain mistakes common to all.
And for the benefits of all who missed the opportunity to reach out for the FREE tips, here are my recommendations based on the common mistakes I observed.
1. Always Develop Customer Profiles.
A customer profile contains details of what your ideal target audience looks like, what they do #interests, where they are #locatiom, why they are buying, age, sex… All possible demographic and psychographic.
A customer profile will not only help you narrow down on who your targets really are, it’ll also help you communicate your ads project with other people easily.
2. Your Description shouldn’t be about YOU.
Most of the descriptions I came across talks about the product and why the company is this and that…. Cut it!
Your customers don’t care about your success, they care about how your product or service can improve their lives and solve their problems, and that’s what your description should be about.
Write descriptions that communicates your value propositions, highlights your customers pain, and the gains of taking that decision to engage with your ads.
Tell stories if you must, one that speaks of your customers reality before and after encountering your brand.
3. Your CTA Button must align with your Ads Objective
(CTA – Call to Action)
For instance, if your objective is to generate leads, you can consider using the sign-up button.
If your objective is to boost engagement you can consider using the message or call button (depending on your engagement strategy).
Most people get it wrong, it affects your ads results negatively, and confuses your targets.
4. Why Not Carousal?
Most people think they just have to put up an image and that’s all. There are other creative options to ads visuals. Explore them, just one image might not be convincing enough sometimes, you should try multiple images from both physical and psychological perspectives (based on your ads objective and Customer profile).
Soon, I will be discussing how to use the right image to boost ads engagement, promote brand awareness, and enhance sales.
You don’t want to miss it.
For more FREE tips, join the Digital Marketers in Africa group.