In this blog post, I’ll be talking about brand marketing and how to build a brand and not just a product. Why? Because without strong branding, your business will likely fail.
A lot of people think that having a good product is enough but it’s really not.
It’s not just about the product. It’s about the brand, and how you want to be seen by your customers.
You need a strategy. Just as in life, there are so many ways of doing something that will work for different people: one size doesn’t fit all when it comes to branding strategies or even products themselves.
Find out which is best for you.
1. The first brand marketing strategy is called “The Red Sea”
The Red Sea strategy is based on the story of Moses dividing water at God’s command in Exodus 14, and it works by splitting up customer groups into those that love what you’re selling and those who don’t know yet.
Understanding these 2 segments is the most important process before engaging in any brand marketing effort.
2. Leverage Cross-Promotion
Build relationships with other brands for cross-promotion opportunities, it’s one of the best ways to grow your business faster and address a wider audience.
Many people know that if you want to get new customers, marketing is key but many forget how important developing relations between businesses can be in order to build their customer base as well!
The idea of co-promotion is a great way for companies who have similar audiences or products/services to work together and build a strategic brand partnership.
3. Offer a Warranty or Guarantee on Your Products
Another brand marketing strategy for rapid business growth is to offer a warranty or guarantee on your products.
Traditionally, a Warranty or Guarantee is offered by businesses to entice customers since it ensures them that they will be dealt with if there are any faults in their product.
This strategy can also help generate customer’s trust and loyalty when purchasing products from the company because of this assurance.
Your brand is more than your product. It’s the way you want customers to perceive and understand who you are, what you stand for, and how they should feel about being a customer of yours.
The Red Sea strategy is an excellent approach to reach out to potential customers who may be oblivious of your product or on the fence about purchasing from your company, or maybe just need that little push in order to take action now instead of later.
And building relationships with other brands through cross-promotion opportunities, can help grow your business faster as well as address a wider audience at once – all while making sure everyone is happy!