Ideas are Cheap but Marketing is Hard
How 3 little kids taught me 5 lessons about Marketing and Ideas
I was walking towards the gate last week Friday, after attending a boring event at the University Conference Centre. I was thinking about the uninspiring scenery when I noticed 3 kids playing at the walk-way towards the end of the garden. 2 girls and a boy, the boy was much younger than the girls. One of the girls held up a bottle of Bigi apple, but inside it was a clear liquid which I believe was definitely water. She was swearing to the boy that it’s Pepsi, her friend (the other girl) also affirms it, but the boy kept on shouting “Iro ni” (It’s a lie!). I couldn’t resist the urge to engage the kids, considering the fact that I was actively looking for a way to exhale the boring memories of the event I just left.
So, I walked towards them and asked the boy why he thought they were lying because the girls seem to be pretty sure they have a bottle of Pepsi. He was a smart boy, somehow. Without hesitation he told me “to ba je pepsi ni, oma ru o, iro ni won pa” (If it’s actually Pepsi, it should be bubbling, they are lying). To my surprise, the boy wasn’t considering the color of the liquid in his discretion, while I was sure it’s not Pepsi because Pepsi should be black the boy was sure it’s not Pepsi because it shows no evidence of gaseous bubbles like most carbonated drinks, including Pepsi.
One of the girls asked me “se ema mu wo?” (Will you have a taste?). I told her I know it’s water. She said, “Yes it’s water but it tastes like Pepsi”. I was intrigued and tempted to have a taste. I had a drop of the liquid and instantly understood what was going on. The girls added sugar to water and poured it inside a Bigi Apple bottle to give it that gaseous sting you get when you open a carbonated drink, and they were trying to sell it to the boy in exchange for his dinner. The other lady was the elder sister to the boy while the lady holding the drink was their neighbor whose mum told her that Pepsi is just a mixture of sugar and water.
Lesson Learned: Ideas are Cheap but Marketing is Hard
Anyways, I had fun with the 3 kids. Bought them Pepsi, and they asked a lot of questions which I’m sure they might turn into a profitable business someday. I just hope they won’t try to sell me a mirror and tell me my identical twin brother lives in the device.