Getting Your SEO Orientation Right
Most Search engine optimizers don’t get it right. In the attempt to use search engines to build awareness, increase authority, conversion, sales and engagement, a lot of content creators and search engine optimizers actually kill their businesses. One of the most effective SEO strategies is creating unique and SEO Friendly contents, contents with great and relevant headlines, detailed descriptions, metadata, and internal and external links. The Nature of this strategy is On-page, and it is to ensure that users get the best value for their time, the best content that answers their questions and solves their challenges.
If you’re reading this I assume you understand what SEO is. You can click here to take a quick course on SEO.
The problem is that most Search Engine Optimizers (SEO) try too hard to rank on search engines, they forget SEO is about the search engine users and not the search engine itself. Understanding how the search engine works, identifying the right keywords and how your target audience and competitors use them is the fundamentals of SEO, but in the end, SEO is aimed at delivering the best value to search engine users, not the search engine nor your competitors. Search engine optimizers get too involved with the technicality of search engine algorithm instead of searchers behaviors and experience with the content they’ve searched for.
Search Engine Optimizers need to stop trying to please search engines and focus on creating great and relevant contents that answer their customer’s questions and solves their challenges.
The Good News
Beware of SEO – Be careful of the SEO Strategies you’re implementing. Don’t let your SEO strategies kill your business; focus on delivering the best experience for your target audience (search engine users).
Also Read: 8 Major SEO Mistakes to Avoid in 2019
Imagine walking into a bar and seeing a beautiful lady that you’ll like to spend the rest of your life with.
Do you just walk up to her and say “Marry Me’?
That is exactly what a lot of Businesses do. They meet potential customers and tell them “Buy my product”… “Pay for my service”, and then feel bad when out of every 50 customers they try this gunpoint approach with only 1 person actually bought from them.
Digital Brand Marketing is about building and nurturing relationships with your target audience (Existing or potential clients). The approach requires identifying them, getting to know, and understanding why they are the perfect target for you value propositions, what their challenges are, and how they want you to help them. That is why we develop Buyer persona (Customer Avatar) to guide our marketing strategy.
Once you understand your target audience it becomes easier to build a relationship with them. Business is about people, and everybody wants to loved and understood. Understanding your target audience is the first step to building a strong relationship, it is the first step to Digital Brand Marketing.
Understand your customers, Build trust, and nurture the relationship such that beyond your product or service, they value your presence in their lives. This is the right approach to digital Brand marketing.
Brands like Apple, Google, and Rolex don’t just tell you to marry them instantly, they understand your reality and decide to offer you comfort, self-esteem, convenience, autonomy, and positive experience.
The Situation – Demand and Relevance of Digital Marketing
If you are reading this then you are a Digital Native, a generation of digital innovators and consumers.
This Digital transformation influenced the way business is perceived and operated. At first, every business was only trying to build a presence online (in the heart of the digital space) because it’s cool and it increases corporate credibility, then came the need to leverage on this technology for marketing, expanding market reach, and increasing sales. Hence, the need and demand for ‘Digital Marketing’.
From the woman selling tomatoes from her farm, to the restaurant buying the tomatoes to prepare soups, to the hungry banker who can’t wait to have his break so he can visit the restaurant and have a plate of Pounded Yam and Egusi for launch, the use of social media platforms, emails, and search engines literally puts life’s important decisions in their palms and on their screens.