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Search Engine Marketing or Social Media Marketing?

With Search Engine Marketing you can reach out to customers that are actively looking for what you offer. With Social Media Marketing, you are targeting a customer segment that you already know will be interested in your offers, ever though they aren't searching.
With Search Engine Marketing you can reach out to customers that are actively looking for what you offer.

With Social Media Marketing, you are targeting a customer segment that you already know will be interested in your offers, ever though they aren’t searching.
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