Tag: Digital Marketing

Brand Reward System – Session 2 of Digital Brand Marketing

Brand Reward System is a brand development and management tool used to analyze the core of your customers purchasing decision; it is the point where your value proposition connects with your customer’s emotion and reason for purchase. 

Digital Marketing Talk (Part 1)

Digital marketing is not what you think it is. It’s not a magic wand that you wave on the internet and boom! you sell all your products (don’t fall into that trap). It takes processes, it involves strategies, and most importantly it requires research and experiments to determine what works for you.