The Face of Digital Brand Marketing consists of the Eyes (Search Engine Marketing & Social Media Marketing), the Nose (Websites & Landing Pages), the Ears, and the Mouth.
Identify the Face of Your Brand
Left Eye: Search Engine Marketing (Google)
Helps you direct people that are looking for you to your online platforms/showroom.
Your Website and Landing Pages:
Gives you the air and space you need to showcase your brand on the internet. it’s your own personal address, more like a showroom where you display your value propositions.
Word of Mouth: Nothing beats word of mouth when it comes to the marketing and promotion of your brand.
Left Ear (Connected to Search Engine Marketing): Search Listing and Google my Business…
Right Ear (Connected to Social Media Marketing): Facebook, Instagram, Linkedin, Twitter…
And it’s connected to the eyes for a reason – Guess what it is and drop your comments.
One thing is common to all the components of the face of digital brand marketing, its called Content!
That’s why the phrase that content is king will always be valid in the digital marketing space.
Have a Great Day,
Check the difference between the two eyes here: Search Engine Marketing or Social Media Marketing?