The Situation – Demand and Relevance of Digital Marketing
If you are reading this then you are a Digital Native, a generation of digital innovators and consumers.
This Digital transformation influenced the way business is perceived and operated. At first, every business was only trying to build a presence online (in the heart of the digital space) because it’s cool and it increases corporate credibility, then came the need to leverage on this technology for marketing, expanding market reach, and increasing sales. Hence, the need and demand for ‘Digital Marketing’.
From the woman selling tomatoes from her farm, to the restaurant buying the tomatoes to prepare soups, to the hungry banker who can’t wait to have his break so he can visit the restaurant and have a plate of Pounded Yam and Egusi for launch, the use of social media platforms, emails, and search engines literally puts life’s important decisions in their palms and on their screens.Read More