Value Digest [Episode 11] Marketing Vrs Sales, and Customers

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1 1. Marketing 📣 Vrs Sales💰

2 2. Understand ‘Customers’ 💬

3 3. You’re a Doctor 🏅(You better believe)

1. Marketing 📣 Vrs Sales💰

Marketing targets a specific (or broad) audience segment. #Sales targets individuals.

With #Marketing, cash is expected to flow outwards. With Sales, cash flow is expected t be inwards.

Marketing aims to Inform and attract prospects. Sales aim to work directly with prospects and customers to validate and reinforce value propositions. ✔️

2. Understand ‘Customers’ 💬

Prospects
New Customers
Old Customers
Loyal Customers

3. You’re a Doctor 🏅(You better believe)

Customers with headache needs more clarity and control.

#Customers with fever wants Ease and Comfort.

Customers with cold seeks Security and Protection.

Have a productive day,

Your Digital Brand Consultant,

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by Charles Adetola

Updated: October 8, 2020

Category: Watch, Topic

Tags: customers, Marketing, sales

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