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Charles Adetola

Value Digest [Episode 11] Marketing Vrs Sales, and Customers

I was live on Facebook this morning, dropped a few business nuggets to help your business.
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1 1. Marketing 📣 Vrs Sales💰
2 2. Understand ‘Customers’ 💬
3 3. You’re a Doctor 🏅(You better believe)

1. Marketing 📣 Vrs Sales💰

Marketing targets a specific (or broad) audience segment. #Sales targets individuals.
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With #Marketing, cash is expected to flow outwards. With Sales, cash flow is expected t be inwards.
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Marketing aims to Inform and attract prospects. Sales aim to work directly with prospects and customers to validate and reinforce value propositions. ✔️
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2. Understand ‘Customers’ 💬

  • Prospects
  • New Customers
  • Old Customers
  • Loyal Customers

3. You’re a Doctor 🏅(You better believe)

Customers with headache needs more clarity and control.
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#Customers with fever wants Ease and Comfort.
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Customers with cold seeks Security and Protection.
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Have a productive day,

Your Digital Brand Consultant,

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