Category: Case

Thinking About Flexible and Remote Work

Earlier this January, I was discussing with a potential employer about how I’m going to implement a Remote working system and let the team I’ll be leading work from home and only report to the office twice a week.

He said “Charles, this remote thing can’t work in Nigeria, you know our people are lazy, they need tough monitoring”.

That instant, I learned 2 things that made me decide NOT to work with the company.

Digital Brand Marketing

Digital Brand Marketing; How to use technology to anticipate and exceed customer’s expectations and increase sales, is a book that introduces its reader to the concepts of brand development and how a business connects with the perfect target market, what to do to promote loyalty, and how to effectively utilize technology to check marketing and sales challenges.